Make Money With Facebook Ads – Part 2
So now that you know what you want to promote, its time to generate some ads! It seems like Facebook is getting even more strict with their ad guidelines so you may be finding it difficult to get your ads through approval. The guidelines that they operate under basically give them loopholes to block pretty much anything you send their way. Here are some quick tips to make sure your ads get through the manual approval process and save yourself some time.
1. Stay Away From Free Titles
I have found that 99% of the time if you have free in the title of your ads, they will reject it. This can however be swayed by the offer. For instance if you had a buy one get one free ad or something it would probably be okay, but pushing freebies that require program sign-ups etc. most likely wont work. Your best bet on freebies is to be direct with what they are getting, and what they need to do. Try to be more creative with your titles.
2. Don’t Use Symbols as Substitutes
This is a tip that will hopefully save some people time… It sucks waiting for a bunch of ads to be approved and then you find out they did not make it because of a little technicality. One mistake people make is they try to use symbols to cut down on their character count. For instance using “Save $ On…..” will not make it through the approval system under guideline 7 of Facebook’s policy you would need to use “Save Money On….”
“All symbols, numbers and letters must adhere to their true meaning. Symbols may not be used to substitute for words or letters for emphasis or to reduce character count.“
3. Catching on to Cloaking?
I have a feeling Facebook has a strong idea of whats going on with dev cloaking. If you are cloaking your ads for Facebook manual reviews watch your traffic closely as they are getting smart.
4. Don’t Bother With Downloads
Don’t even try putting download related ads up… I have yet to get one of the xxx’s of variations through approval. They do not allow it and even though those Zwinky toolbar offers convert so well, I don’t think we’ll be seeing them on Facebook any longer.
5. Keep Pushing Your Ads
Even if you ad did not get approved, you may still have a chance. If you ad complies with all of Facebook’s ad guidelines then keep submitting it. Once and a while I can get zip submits etc. through by resubmitting a few times. It also seems like your CPC could influence it under manual review circumstances. There has been a few times were I have done nothing but raise my CPC to $0.99 and the same exact ad that got rejected now gets approved, then I just lower it down to my normal CPC. It could be totally unrelated to the approval but I found it odd.
Where did you get your blog layout from? I’d like to get one like it for my blog.
Hey Ben,
The theme was custom made by me. When I started off online I was actually in design and then moved more into marketing/social media.
My portfolio is down right now but if you would like I could design something for you.
Some solid advice here. But how about reporting on the results you’ve seen from advertising on Facebook? Showing your results with certain campaigns could be just as beneficial to readers as these pointers are. Why not?
@Tanner, I plan on doing so. It’s just a bit to early to let the cat out of the bag though… If I were to do it now I would loose out on a lot with everyone rushing in to those niches. I give people examples that I used in the past (while they still make money!) so that people who are doing their homework are not getting screwed.
Wow! This is my first visit and I’m in love with the website layout. Ofcourse, the content are amazing too! But the layout is a unique one and really beautiful!