1 Comment »September 12th, 2008

Nine Reasons You Still Fail To Make Money On Facebook

Still can’t make any money on Facebook? Stop crying I’m here to save the day, unfortunately it must be your own fault at this point. Here’s nine reasons why you probably aren’t making buku bucks with Facebook yet.

1. You don’t do any testing. Before you go and sink $100 in to your first campaign, take the time to do some real research. Get in the habit of fine tuning your demographics and research the groups you will be targeting. A simple $10 test can tell you whether or not an offer will sink or swim (or just float even) so why not make the extra effort? Being a lazy tool will not help you in this part.

2. You set it and forget it. Facebook is not a rotisserie oven people… Your ad performance will change throughout the day much more erratically than with most services such as AdWords and TLA. Slowing down your ads during the day and pushing them during the night for instance seems to make better money. Why pay they same amount for clicks during the day if they do not convert as well? Simply lowering your CPC earlier in the day can save you a lot of money in wasted clicks but still allows for some people to click through.

3. You think you know everything. If you do, comment on why you are reading this? I would say I can make a nice buck or two on Facebook and I am still finding new quirks and trends withing Facebook Ads on a daily basis. Read all of the information you can find on Facebook’s Ad Manager and benefit from it.

4. You don’t learn from your mistakes. Any entrepreneur can tell you they have made mistakes. The difference between someone who makes it in this industry and those who don’t are the ones who learn from their (few) mistakes. It’s very easy to go from making $3,000 a day on Facebook to waking up and being $1,000 in the hole for the day because you decided not to read that e-mail about various campaigns ending. Stay sharp and don’t be discouraged by failed attempts.

5. You have no originality. Sure you can sit back and copy everyone from the ad board and probably make some money at it too. However this tactic is not only dirty and time consuming, but if you put the effort into generating your own ideas you would probably make a hell of a lot more cake. My word of advice on this one, be the leader not the follower.

6. You have no fall back strategy. Someone has copied your current Facebook campaigns and you only made $500 for the day compared to your average $2,500. What’s your next move? If you cannot answer that question and have no fall back campaigns ready, expect the money to zoom right by you. Always be prepared for the worst and know how you’re going to respond in these situations by keeping fresh ideas waiting in the wing.

7. You are not aggressive / decisive enough. When it comes down to it, you have to get your hands dirty. I can give you page after page of awesome material to help you but you are the only one who can use it. Sitting back and running your 2 ads a day will not do much if anything for you on Facebook. Change shit up and make your decisions wisely. While acting on impulse can sometimes bring you lucky money, its educated decisions that will make you long term money.

8. You are to afraid to front. The thing with making money is that most of the time you have to spend money to make it. Until you can be comfortable with the fact that you might loose every penny you throw into a campaign, you should not fuck with Facebook. The traffic moves very fast and your daily budget can rocket during the day. Point one is a great example of how to prevent loss of your cash. Facebook is one of the more volatile markets and your money can do a 360 by sun up to sun down. If you don’t have your full confidence in what your doing, you may wan to question yourself why you are doing it.

9. You ain’t got them bommmb cuts. If you have not used NeverBlueAds on Facebook you are most likely loosing out on some good money. They offer a lot of offers that are like crack on Facebook and they always have good pay out. Don’t get me wrong, there are deffinantly other networks for use on Facebook but a lot of my money comes from NBA. Shop around for different affiliate networks to see what offers they have. Chances are you will find some good offers on a number of networks that you otherwise would never have known about.

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Comments

  1. Jay Tillery says:

    If you only want to test out and see if the Facebook tips via SMMGuru work, you can get $100 in free Facebook ads by simply logging into Facebook, do a search for “Visa Business” and add the Visa Network application. Make sure you use a valid e-mail when making your profile.

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