Looks like Ben & Jerry’s has gotten in to the Social Media world as well. Their “Imagine Whirled Peace” campaign is a combination of a new flavor, “Imagine Whirled Peace,” and 2008’s Peace Day that they have scheduled for Sept. 21. They saw Social Media as a perfect way to reach the youth population and a better way to reach out to communities. You can read the full article here.

What can you pull from this? Well it shows that if hippies can do it, you can too hahhaaa. B&J is one of the most social friendly brands in the world in terms of their ecological and social matter participation. If B&J and other corporations are starting to use it, it must be working.