If you want to make stacks of money, dominating your niche is a sure fire way to get there. One of the most basic, fundamental elements of Social Media is the ability to create dialog… most likely through comments of some sort. Developing a community on your site not only strengthens your site, but provides for a quickly growing organic (free) user base. Essentially what this gives you is power. The power to post something on your blog or company’s news feed and instantly put that message out to your audience. Websites like TechCrunch have at times had 1 million plus RSS subscribers. In a way this gives them a lot of power and influence over their niche. If you are a small business looking to dominate your niche an online presence with a strong community can put you in that position.

People Will Come To You
With an online community people will come directly to your looking for what you provide. All of the time and money spent on advertising can be greatly decreased over time. Creating a strong online community will also put you in a good position to network and build relationships with various online authorities. Content is so easily shared across the internet that your audience will be able to share it with others in many ways. This insures that as you grow, your reputation and brand have a much further reach than your competition’s.

In-House Solutions
Another benefit to building a community is the ability to do all of your news publishing with a direct path to your target market. Outside PR is always important but why not tap in to social media and establish your company or website as the go-to spot for your niche. Being able to develop an idea and publish it online to your community takes no more time than it does to write it with one click publishing.

Just an interesting look at how effective social media marketing can be. I can easily see this becoming popular for certain niche based small businesses. The ability to build a massive online community around your brand can bring a lot of power and dominance to you in your niche. It’s not going to happen overnight but once it starts to grow, all you need is fuel for the fire.