I’m tired of seeing these social media “consultants” online, marketing social media as if it where a “Get Your Traffic Now!” kind of deal. This is my first warning if you are looking for someone to do consulting for you. Social media is not about “if you build it they will come”, but build it and solidify your presence and brand online. It’s about creating visibility beyond the search engines, and inside large social networks. Look for a consultant that can tell you the difference between a personal campaign, and a professional one. I cant tell you how often I see businesses spend big money on a SMM campaign and walk away with nothing but a sexy Facebook profile and a handful of Tweets. Later they find out that the $1,500 they paid in consulting got them nothing but college guys looking to hook up lol. Building a targeted and beneficial social media profile is they key.

Anyways, look out for those saying they will send you dope amounts of trafficz because it’s most likely B.S. Anyone who knows social media marketing knows the traffic comes second to the branding aspect regardless of how large or small the amount of traffic is.