As we know, Twitter can be used to brand yourself or your company with some great success. The key however is to make sure you are prominent in your target audience. Obviously you can spread as wide across the network as you want but make sure to hit your target audience hard.

This is actually quite easy, possibly easier than you thought if you didn’t know about their advanced search engine: http://search.twitter.com/advanced. Using this tool alone you can easily plant a seed in your target audience. Let’s say you are a shoe store working your way into social media. This search could help you find people interested in shoes who also blog, comment, share content, etc. What that means, is that possible customer then has the tendency to spread the word and really do your marketing for you. Or you could go even deeper and do a search for local users. Real Estate anyone? Why not use Twitter’s search to help you draw from people in your area looking for what you provide?

Simple, quick, to the point… you can see there are some dam useful features on Twitter when it comes to branding. The ability to go local is huge and can help you dominate in your niche. Establishing a strong social media presence can increase your business in many ways.