Another big mistake people make with social media is they have a tendency to direct to much towards their own content. Without a strong base of authentic posts, you will find any victory short lived as the traffic will know whats up. Finding the right balance between personal and informative posts is a delicate act when it comes to high traffic success. 

Once you have build that base to start on, you can start to build your brand in the community. Find members that share the same interests on other social sites and find relevant blogs. Commenting on other blogs is a fast way to get started as it always draws some amount of attention. Oh ya, the comments need to be relevant to. That means no posting “Hey great post check out my site puppet.com… ” If it even makes it through moderation, chances are it will be ridiculed. You are creating authenticity remember? Post comments that give real feedback, help other commentators, or even comical ones as long as they fit. Another fast way to get started is to link other posts that are relevant. I myself can say that I follow a lot of the new trackbacks to see whats going on and leave a comment. Another great way of letting people know you are authentic.

I call authenticity the fast track because I have seen the difference it can make. You will find that your content spreads much faster, to a broader audience when you come off as a more authentic person. Don’t believe everything your earlobe captures… Many will say spamming will work but social media is a different game. Search engines are getting smarter but you can still spam them, people however can tell when you are spamming and when you are being genuine, or authentic. Whatever success comes from your spamming will not last. Sooner or later search engines will say bye bye and the social media traffic will fall off as people realize you are there for self promotion.