Ranking for keywords requires that your content is indexed in a timely manor. While some websites are indexed daily, some only get visited by Google Bot weekly or even monthly. Having your content indexed fast can mean being the site that breaks news, or missing out to another site that was indexed faster.

Have A Sitemap
Having a sitemap tool is pretty much the first and foremost thing to get done. It can seem like a pain in the ass but its actually really easy. For Wordpress users there are various plugins for doing this, and most of them will even let Google, Yahoo, etc. know when you have an updated site map. Setting your sitemap to update with every new entry is a great way to get bots to your site quick. Also make sure you sign up for Google Webmaster Tools. 

Go Dynamic
Dynamic content normally comes in quantity and for that reason it performs much better when getting indexed. It’s much easier to create 20 pages of dynamic content then putting together 20 handmade pages for each piece of content. Having a dynamic website also allows you to include elements like recent news, latest comments, and other dynamic elements. The idea is to give GoogleBot something new every time.

What The Ping
Using ping services is a great way to let major services know that you have new content available. If you are using WordPress or like software, chances are there is a built in ping function with some options to use other ping services as well. Make sure you have the most possible places to ping as the more you hit, the better the chances are that bots will come to the site. Leave a comment if you have any ping lists.

Use Social Media
Chances are there is at least a few social media sites in your niche. Become a prominent member of the site and build a reputation making sure you have a link in your profile to your site. The more and more you build your profile, the more long tail traffic and link juice you push to your site. Also make sure to include any useful widgets that the social network may have available as it can also provide unique content on your site when GoogleBot comes by.

Add A Photo Stream
Photos are a great way to let people know who you are, and what you are about. They are also a quick and easy way to add content to your website. Implementing a Flickr plugin to show some pics in your sidebar is an extremely easy way to give people content. It takes maybe a second to snap a picture and then all you have to do it upload. The dynamic aspect ensures there is something new for GoogleBot as well.

Also keep in mind that when you are creating content you should really be working on making quality content. Something that the bots are going to like. Constantly pumping out content that is 200 words long will not do. It may also work against you making the bots think you are spamming. Just something to keep in mind.