5 Comments »November 4th, 2008

Social Media and The Alternative Networks – Digg is so 2007

For some reason people think Digg is the only website that can send them traffic in their social media campaign. I am here to tell you a secret so devious, so true in nature that it may be shocking: Digg is not the only source of social media traffic. Whether you have been unpleasantly banned from Digg, or you are looking for a new network to establish yourself in, it’s time to start looking.

I am not an SEO and have no formal SEO training (who needs it?) but I do know that relying on Digg alone is pretty much like relying just on organic search rankings. You can’t put all your eggs in one basket, certainly not when it comes to social media marketing.

Digg as a time waster.
Obviously reaching the front page of Digg can bring a lot of goodies but let’s look at something else for once. The time and effort you spend trying to get there. For most Digg users trying to make the front page may seem like luck while for some it seems like every post becomes popular. While there is a small bit of luck involved it’s more Digg itself that has become the problem. The community is full of highly volatile users who love to bury content at even the slightest hint of linkbait.

Which is better in the end?
You can spend countless hours trying to get the immature Digg audience to promote your content, or you can move on. Move on to a variety of new networks that not only drive traffic and backlinks but help build a more targeted audience. For most, if you put the amount of time into other networks that you do at Digg, you will reap much larger rewards.

Design Float [Design]
A network focusing on design across many mediums, Design Float does not send much traffic but gives you access to many bloggers in the niche.

Bazooka Buzz [General News]
This is a Swedish network that sends a few thousands hits per popular story. The great part, stories can be written and submitted in English.

eBaumsWorld eLinks [Offbeat]
eBaums world has been around for a long time and has the power to drive a lot of traffic and links. Funny images and videos are the norm so if that’s your niche you are good to go. On another note the kid who started the site (Eric Bauman) went to my high school and turned the website into a multi-million dollar giant over the course of 2 years. The website started with videos of teachers getting pissed off in class at him for pulling pranks.

Cracked Pipeline [Offbeat]
This is more of a humor based network that you can exploit like Fark. If you are taking an offbeat approach to your linkbait, this is a network you defiantly want to try.

Meneame [General News]
A popular Spanish social media site that can easily send you a few thousand hits per submission, and even more links to go with it.

Lipstick [Celebrity]
Think of Lipstick as the Reddit of celebrity news. It won’t be crashing your server but a decent post can bring targeted traffic and great backlinks.

SugarLoving [General News]
By submitting your content here, you run the chance of having it pushed to other blogs in the Sugar Inc. network.

Keep in mind that I left out a few that you should already know like Mixx, Sphinn, Shoutwire, and Fark as I have covered them in various posts. Also don’t forget about all of these social networks as well.

Who's saying what?

Comments

  1. It sure does appear that time spent promoting one’s material on Digg would be better spent showing it to a set of smaller communities that would appreciate the content, as opposed to ignoring it for a reason that has no basis. There sure are a few individuals that have ulterior motives with respect to how they handle new Digg articles that show up.

  2. Önder says:

    eBaumsWorld eLinks is really perfect and thanks for the article. it makes a different in my mind.

  3. SoLinkable says:

    If Digg is so 2007, wouldn’t that make eBaumsWorld so… 2003? I didn’t even realise that they were still around.

  4. Tyler says:

    @SoLinkable: They sure are, recently re-designed as well.

  5. Couldn’t agree with you more that Digg is a huge waste of time. BTW I was looking for tips on FaceBook and came across your blog… great work!

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