You may have noticed lately a new trend in search engine technology. Latent Semantic Indexing or LSI, has become one of the new favorite ways to rank websites within search results. Following suit, SEOs are adapting techniques and creating new strategies to rank well using the new technology. To gain a coveted top 10 ranking you will now need to focus on keyword density or theme density. In the good old days you could simply stuff your content with keywords (keyword stuffing) and it would not take long before you were on the front page of SERPS. I have already shown why LSI came about and how it thwarts keyword stuffers. What all of this means is that you now need to understand how to use your unique content correctly incorporating themes for the best possible results.

Sounds great… But how do I masterfully theme all of my unique content? Simply put, it’s done by strategically placing expert verbiage and theme related words into your content. It’s really quite simple. People are so used to doing shady things to make their content rank and now that search engines have a more natural LSI technology; ranking will become a more natural process. The expert verbiage (synonyms) are search engine proven synonyms known as “SEPS.” Consider these SEPS your new best friends. So how do I find good SEPS to use for my content?

How To Find Good SEPS:

It’s really easy and Google actually does most of the work for you. Simply enter a tilde “~” in front of your keyword within the Google search box and the synonyms will be automatically highlighted in bold within the search result pages.

Ex: http://www.google.com/#q=~car+parts Notice how different synonyms are bold within these search results. These search engine proven synonyms are what you want to work into your content. So if you are making a niche site for example, these SEPS will give you the basics of what search engines are looking for and what they place value on. These SEPS are also a great way to develop themes, sub-themes, and topics for your site.

Another great tool for finding awesome SEPS is the adCenter Keyword Group Detection Tool. Simply enter your keyword or keyphrase and it will spit out all kinds of goodies to get you started.

I’ll say this again also, there is nothing new about these techniques. Theme density, interlinking your pages, and using SEPS has been around for a while. Until LSI came into the lime light these were just well kept secrets amongst the elite who know that when used properly, can easily put a site in the top10 of any engines SERPS.