We hear it all the time, “Social media clicks are not worth dick…” and for the most part I would agree. When it comes to Facebook, you have to keep tight tabs on your CPC rates that you run across your ads. I have done much better slashing my CPC for less impressions, but better profits. Granted you will not see as many possible clicks because you loose impressions, but if your ads are converting well and your commission is not that high, why pay Facebook’s recommended $.60 > CPC? One of the biggest things you can experiment with is your CPC and finding the right cost per click seems to be a balancing act on Facebook.

I myself like to start high and work my way back down in price to a point were I am getting decent impressions, and a much lower CPC. Lets look at this example of some ads that I am testing. You can see that Ad One has a CPC of $.30 and got 24,048 impressions for a total cost of $4.32 for 18 clicks. Now by simply raising the CPC by six cents, I got 44,372 impressions (nearly double) and 59 clicks! Yeah the total cost is more ($17.56) but its irrelevant. For this particular offer I got a 10.00% conversion rate based off this small test. At $3.75 per lead, you do the math. This in my book was a successful test, the next step is to fine tune the CPC and expand my demographic (offer permitting.)

The Bottom Line
As you can see something as small as $.06 can make a big difference on your traffic and visibility. Don’t be afraid to jump in and shake things up. The whole point of having all of the statistics is so you can fine tune your ad performance. I also want to add that the recommended CPC for those ads was up in the $0.61 range. Facebook wants your money, be smart and test before going big, before you know it you will be rocking the $1,000 limit as well.

So now that you know what you want to promote, its time to generate some ads! It seems like Facebook is getting even more strict with their ad guidelines so you may be finding it difficult to get your ads through approval. The guidelines that they operate under basically give them loopholes to block pretty much anything you send their way. Here are some quick tips to make sure your ads get through the manual approval process and save yourself some time.

1. Stay Away From Free Titles
I have found that 99% of the time if you have free in the title of your ads, they will reject it. This can however be swayed by the offer. For instance if you had a buy one get one free ad or something it would probably be okay, but pushing freebies that require program sign-ups etc. most likely wont work. Your best bet on freebies is to be direct with what they are getting, and what they need to do. Try to be more creative with your titles.

2. Don’t Use Symbols as Substitutes
This is a tip that will hopefully save some people time… It sucks waiting for a bunch of ads to be approved and then you find out they did not make it because of a little technicality. One mistake people make is they try to use symbols to cut down on their character count. For instance using “Save $ On…..” will not make it through the approval system under guideline 7 of Facebook’s policy you would need to use “Save Money On….”

“All symbols, numbers and letters must adhere to their true meaning. Symbols may not be used to substitute for words or letters for emphasis or to reduce character count.“

3. Catching on to Cloaking?
I have a feeling Facebook has a strong idea of whats going on with dev cloaking. If you are cloaking your ads for Facebook manual reviews watch your traffic closely as they are getting smart.

4. Don’t Bother With Downloads
Don’t even try putting download related ads up… I have yet to get one of the xxx’s of variations through approval. They do not allow it and even though those Zwinky toolbar offers convert so well, I don’t think we’ll be seeing them on Facebook any longer.

5. Keep Pushing Your Ads
Even if you ad did not get approved, you may still have a chance. If you ad complies with all of Facebook’s ad guidelines then keep submitting it. Once and a while I can get zip submits etc. through by resubmitting a few times. It also seems like your CPC could influence it under manual review circumstances. There has been a few times were I have done nothing but raise my CPC to $0.99 and the same exact ad that got rejected now gets approved, then I just lower it down to my normal CPC. It could be totally unrelated to the approval but I found it odd.

For the first post of ‘Make Money With Facebook’ I think it would be best to start with finding offers to promote. For this you will need to be a member of an affiliate network. As far as Facebook goes, I and many others have found that NeverBlueAds have many programs for making serious cash.

Getting Signed Up
Head over to NeverBlueAds and get your account set up, this can take a few days depending on your experience level and credentials you supply them with. Alternativly you can use other networks but for the sole purpose of not getting too confusing I will use NeverBlueAds for my examples.

Finding Promotions
Now the question I see the most of is “what are teh best programs to promote on Facebook???” The answer is simple. The targeting features on Facebook allow you to really target certain age groups well so take advantage of it. Ads that seem to convert the best are Email Submit, Zip Submit, etc, but can also be hard to get through the approval system. To be generous I will even give you a money making example: Knowing that the highest percentage of coffee drinkers are between the ages 25 and 39, you could target that age group and display ads for the Gevalia gourmet coffee club. Touting its free blender, two boxes of coffee, and stainless steel travel mugs I was making a decent profit off this just last week… It was not converting as well as I wanted it to though.

Also keep in mind that Facebook has some pretty tight guidelines and anything that involves downloads or could be considered “misleading” will have a tough time making it through approval.

I really don’t understand why Facebook has this feature… Let me paint you a picture real quick.

So last night I am going through NeverBlueAds looking for some possible promos that would work well on Facebook. NeverBlueAds has some awesome offers so it did not take long. Within 20 minuets I had my campaign set up on Facebook with 10 ads running. About three hours later the ads are approved and running. I already had 56 clicks and after checking NBA I noticed that 21 of them had converted at $3.50. Not bad!

About an hour later I was up $200 bucks and then I started to noticed my clicks die down. A quick check of the ad board brought up countless ads for the exact same promo. Within 2 1/2 hours of being approved I got swiped.

I think if Facebook wants to keep people happy (and spending their money there) they need to get rid of this retarded ad board… Whats the use of spending $500 a day in clicks with 1,000,000 ads for the same thing running against you?

I decided it would be a good idea to take all of the best posts and information I have read online lately and put them in one list. Keep in mind that while a lot of this information will give you great insight on making money and leveraging social media, SMM and affiliate marketing is not for everyone. Those who are creative, driven, and LIVE outside the box are those who make the buku bucks.

And now for the list:

Facebook Social Ads Command Center
Laundering your Facebook Traffic
Messing with Facebook Social Ads
Messing Facebook Social Ads – Take 2
Gaming Facebook Ads – Part 1
Gaming Facebook Ads – Part 2
5 Killer Tips for Facebook Ad Ownage | NickyCakes.com
A Killer Facebook Strategy Revealed
A Successful Campaign Revealed!
Facebook and Landing Pages?

In my experiances I have found that Facebook can be highly profitable if you are willing to put the time in. It will not take long before 100 other people are running ads that are for the same thing (even exact copies of your ads lol) so have ideas waiting in the wing.

If you can stay ahead of the game, you can make some big bucks off Facebook.