You Serve No Purpose
Many authorities not only create there own quality content, they act as a central filter for their niche. Being able to provide all of the best content in your niche and act as a filter for the recycled mess that has become most of some niches (SEO anyone?) You want to be the go-to spot so you need to provide the best of everything or people will not have any reason to come back, especially in a crowded niche.

You Don’t Know Whats Going On In Your Niche
If you are not following what’s breaking in your niche it will be dam hard to become an authority. Being an authority is not just a title you get, it’s more work and only the people who can work for it will get it . Know what services are popping up in your industry, who got bought out on Monday, who may be selling etc. Staying current can provide you with a strong platform to build content, and a reputation for knowing everything in your niche.

You Don’t Have Anything O.G.
Being able to provide content that’s highly original and contains more details will set you apart. Being able to do it first, and more informative, will send you even higher. Coming back to knowing your niche, researched content will build a much better reputation.

You Don’t Have a Community
Building a strong community on your website can become quite rewarding. Some blogs have almost cult followings now which should tell you that they can no doubt drive a message effectively. Once a community is developed, it won’t take long before it’s blazing if you work at it. That community can then be used to generate large amounts of traffic, useful for generating revenue and buzz to new projects.

You Don’t Sell Yourself
In order to become the authority people have to first know what your about. Post on relevant sites, social media outlets, and submit guest posts on relevant blogs. “Well, why would an authority promote themselves?” At first, you are starting with nothing. The idea in this stage is to get as many people as you can to see what you got. If you have developed content suitable to the above tips, people will most likely realize that you are a better source of information. This will then lead to you becoming more of an authority and you will grow organically without having to promote yourself.

You Don’t Work For It
In order to be an authority you have to work at it. Develop a plan for how you will create a constant flow of content and ideas. Being able to provide the most up to date information and new ideas first will make you an authority. Sitting back and recycling content is not going to take you to the level of an authority. Set daily goals to establish your online presence and continue to follow through.

I think you get the idea now, making money online can be easy if you are willing to invest time in the beginning. Playing the authority role can also prove as a viable way to buzz another project. Lets say you decide to launch a web service, leveraging your community you can move high volumes of targeted traffic. If blogs are not your bag, you can always use forums.