SMM Guru - The Social Media Marketing Guru » business http://www.smmguru.com Tue, 06 Apr 2010 18:56:45 +0000 en hourly 1 http://wordpress.org/?v=3.0 21 Tips For A Business Blog That Blows http://www.smmguru.com/2008/10/20/21-tips-for-a-business-blog-that-blows http://www.smmguru.com/2008/10/20/21-tips-for-a-business-blog-that-blows#comments Mon, 20 Oct 2008 17:56:58 +0000 Tyler http://www.smmguru.com/?p=419 Social media is a great tool for business but time and time again I see businesses fail. Either because they just don’t know any better, or they have no real goals and plans for their social media campaign. Here’s 21 reasons why your business blog may fail to perform.

  1. You are on Blogger or WordPress.com. If you are a business you should have your own dam domain name people.
  2. You are using TypePad which means your blog is most likely ugly and not hosted on your own site.
  3. Like one and two, you have no integration. Integrate your site and blog for a better content flow.
  4. You think your business blog is only about your business. Post customer reviews and testimonials as well.
  5. The last time you posted was Christmas of lass year. People read your blog to stay informed, so stay up to date with your information.
  6. Commenting is turned off. This really blows, give your visitors a way to interact and make sure your comment features are working.
  7. You think blogging is advertising. It’s not.
  8. You are using the WordPress default template with no company logo… Again you want to integrate the blog with your company website/branding.
  9. You don’t know the difference between a post, and a blog.
  10. You don’t know how to write to your customers on a blog.
  11. You for some reason never link anything. Maby it’s to hard or you just don’t know how. Either way your readers are tired of Googling everything you are writing so link up.
  12. Your posts plain suck. If this is the case: You are a business so hire someone who can set your blog on fire and create buzz for you.
  13. You went overboard with SEO tips and now you have a Frankenblog. If you don’t know what you are doing, pay someone to do it for you as things change rapidly online and as a business you don’t have the time to spare.
  14. You have all content approved by a lawyer. Useless, the best types of content are those that create legal problems.
  15. You have a CAPTCHA for every user related action. How annoying are you?
  16. All of your content is written by the marketing department and sounds like a sales pitch. Save it bitches, I’m looking for your business’s news and development. 
  17. You require visitors to register or create an account before they can have any interaction with your business blog. FAIL.
  18. You don’t have any spam protection. There’s nothing more embracing than a business with comments for penis pills and porn all over the place. Again you should be aware of the technology and service like Akisment that are available for your blog.
  19. Unless you are dyslexic or something your content should be created write from your admin interface. Having Marv down in copyrighting come up with a post in Word and then send it around the office will most likely create an end product that no one will care to read.
  20. Your business blog does no business, for your business.
  21. You don’t know why or how people are getting on your business blog.
I decided to do this post a bit different. I think you will like it, and I hope it helps those who have business blogs that blow.
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