SMM Guru - The Social Media Marketing Guru » shoemoney

Would You Take A Hit If Your Blog Went Down?

Tyler — Mon, 13 Oct 2008 20:53:58 +0000

I was just screwing around on Twitter and noticed @shoemoney talking about his blog being DOSed by someone (most likely a botnet.) As far as I know I think he runs his blog on his own server with memcache and all kinds of tools to reduce page load and resource hogging. But this brings up an interesting view. Jeremy gets paid by a lot of private advertisers to run ads and making over $300K on month on them means they are paying a premium for space on his blog.

The blog has been down most of the day and he is working on a solution. But, if he can’t get it back online within a week or so I bet some advertisers are going to be a little miffed. If he doesn’t shell out credit I wonder if they will leave. If your blog went down due to a hacking or something for more than a week, would you be able to take the hit? I know a lot of people who fail to even backup their databases and what not. Having a new backup emailed to you every hour is very handy, and very easy with some of the backup plugins for WordPress. A word of caution to anyone who is developing a trafficked site as with success comes envy and some people like to play rough.

I know Jeremy has a strong background with security and linux enviroments so it should not be an issue for him to get back online. However he is away right now (good planning by the attacker…) so it may take some time before shoemoney.com is back to full operation.

A Perfect Exmaple Of Personal Branding

Tyler — Tue, 07 Oct 2008 18:39:15 +0000

I don’t think people are realizing the power of personal branding. I think a lot of people still believe it does not work, or is not effective. Well, I have the perfect example of personal branding for these people.

That example is Jeremy Schoemaker. Hate him or love him the strength of his “Shoemoney” brand cannot be denied. He has become one of the most recognizable bloggers, not only by his logo but his face and name. He built this brand simply through blogging and using social media outlets. Something you can learn here on SmmGuru is that the information im giving you does work. Schoemaker has launched a number of services over the last year or two including AuctionAds (now ShoppingAds) and his ShoemoneyTools program. AuctionAds was bought by Media Whiz for an undisclosed price and ShoemoneyTools seems to be doing well also.

Why does this work… Because the Shoemoney brand has an audience. Jeremy is able to build massive amounts of press and traffic for whatever it is he’s promoting. Using the people he knows and his position in the blogging community, his blog has also been a go to place for launching related products and services. Once you have a name to brand, all you need to do is build your image online. If you can make your face as recognizable as a logo, chances are you will succeed.

And you should now understand that personal branding does work. Jeremy has mentioned that he makes over $300K a month on his blog and it’s all due to his brand name. Just like your favorite cereal, he has become a product of the internet with the ability to sell himself.

Eat This Scott Monty, I’m On Shoemoney.com

Tyler — Tue, 09 Sep 2008 16:40:46 +0000

I have been doing some commenting over on Shoemoney.com and today there was a post about getting users to your site. In in he mentioned some stuff about getting traffic from forums which is definitely some SMM stuff you should check out. More importantly however was a link to my site. It’s pretty cool to see a high profile site pull a relevant blog out of the comments and plug it.

Now if only I could finish this dam about me page…