Facebook has been put under fire for allowing this little episode to go down. The applications have been changed over to SpeedDate and the users were never asked to opt-in or in other words without their consent. Even after 10 days of user complaints, Facebook has yet to react to the switch. This move also draws attention to Facebook’s extreme lack of control over the actual application code base. The very thing that made Facebooks app platform a success(its openness) could now be coming back to bite it in the ass.

Congrats to SpeedDate however. Im sure that out of the 500,000 people that use the three apps some of them are now using the service. Just another great example of how you can leverage social media. It really isn’t that hard to acquire smaller apps either. One could easily pick up a small app and flesh it out so it becomes more viral and do it on the cheap. Once you have a larger user base, you in effect have a grade a marketing tool that you can apparently change at will.